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Burger King Announces Donation Efforts to LGBTQ Organization, Taking a Jab at Chick-fil-A

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Burger King aligns its new menu item with donation efforts for Pride month.

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                        <time datetime="2021-06-08 17:16:43" itemprop="datePublished" content="2021-06-08T17:16:43Z">
                            June
                            8, 2021
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                                                        2 min read




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Last Thursday, <a href="https://www.entrepreneur.com/topic/burger-king" class="auto-tagged ga-click ent-tags" data-ga-category="autotag-linking" data-ga-label="ent-tags" data-ga-action="/topic/burger-king">Burger King</a> got political in the <a href="https://www.entrepreneur.com/article/372360" rel="follow noopener" target="_self">chicken sandwich wars</a>. On June 3, Burger King tweeted that throughout Pride month, the <a href="https://www.entrepreneur.com/topic/fast-food" class="auto-tagged ga-click ent-tags" data-ga-category="autotag-linking" data-ga-label="ent-tags" data-ga-action="/topic/fast-food">fast food</a> brand will make a donation to <a href="https://www.entrepreneur.com/topic/lgbtq" class="auto-tagged ga-click ent-tags" data-ga-category="autotag-linking" data-ga-label="ent-tags" data-ga-action="/topic/lgbtq">LGBTQ</a> organization Human Rights Campaign for every Ch’King chicken sandwich purchased. The brand mentioned that the offering would be available "even on Sundays," referencing Chick-fil-A's storewide closures on that day.</p><blockquote class="twitter-tweet"><p>the <a href="https://twitter.com/hashtag/ChKing?src=hash&amp;ref_src=twsrc%5Etfw" rel="follow">#ChKing</a> says LGBTQ+ rights!

during #pride month (even on Sundays) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch’King sold

— Burger King (@BurgerKing) June 4, 2021

Burger King went on to specify that it would donate 40 cents for every one of its Ch’King chicken sandwiches, up to a maximum donation of $250,000 dollars.

“This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,” a Burger King spokesperson wrote in an email to USA Today.

Burger King’s pointed comments are likely due to Chick-fil-A’s longstanding reputation of supporting an anti-LGBTQ message, including controversial statements made by CEO Dan Cathy regarding same sex marriage.

Related: Ex-Burger King Employee Awarded $2M by Orlando Jury in Trachea Tube Lawsuit

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88E70B70D1Aa46A497A524Eca9E5C16A?S=96&D=Mm&R=G Burger King Announces Donation Efforts To Lgbtq Organization, Taking A Jab At Chick-Fil-A
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